One District – One Product

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Pedana Block Kalamkari Fabrics : KALAMKARI           

INTRODUCTION

India is a land of many art forms, so keeping track of them all is nearly difficult. However, thanks to the art meeting design in the shape of Machilipatnam / Pedana Kalamkari block print sarees, rugs, hand towels, paintings, door covers, bed covers, clothing material, and so on.  Pedana is a small town just 13 km from Machilipatnam, the head quarter of Krishna district in coastal Andhra Pradesh. This small place has carved a speciality for it with its own style Kalamkari materials.

                   The Machilipatnam style of Kalamkari or Pedana style of Kalamkari is one of the two styles of Kalamkari works present in India, with the other being, Srikalahasti style. It mainly   uses vegetable dyes which are applied onto the fabric with the help of wooden blocks. Production of Machilipatnam Kalamkari is geographically limited to Pedana town and its neighboring Villages of Machilipatnam, Polavaram and Kappaladoddi in Guduru mandal of Krishna district.

History and origin of Kalamkari in Pedana

     The word Kalamkari comes from the Persian word “kalam”, which is known as pen, and Kari, which indicates craftsmanship. This style of art evolved during the rule of Mughal Dynasty and practiced by Golconda Sultanate. A wall hanger dating back to 15th Century AD, is still being displayed in Victoria Museum, London. Hand-printed calicos printed on cotton cloth with blocks using vegetable dyes from plants, barks, seeds, flowers, leaves and roots of various plants of Andhra Pradesh are known as Kalamkaris. In the recent times, the Kalamkaris of Musula have gained wide popularity within and outside the country

NODAL OFFICERNODAL DEPARTMENTDISTRICT HANDLOOMS AND TEXTILES OFFICER
(ASSISTANT DIRECTOR)HANDLOOMS AND TEXTILES

List of activities being undertaken by district administration under ODOP initiative:

Training on Hand Block Printing is being conducted to Artisans by Weavers Service Centre, Vijayawada under Samartha Scheme for Artisans.

• Pehchan Cards issued to Artisans
• Conducting Exhibitions

Details of ODOP sensitization workshop being conducted for current stakeholders and next generation stakeholders List of ongoing Training Programs:

List of mentors registered with District to provide mentorship to beneficiaries List of Cluster Designers, Assistant Development Officers, Development Officers, CSR Project & NGOs Name of the Mentor Designation Contact Email ID.

Details by account Holder of all transactions (Sales) Consolidate sales data of ODOP product from the district:

Mentorship support available, with clear laid out procedures to avail the same List of Cluster Development Program, Training Programs and other schemes:

Details of rules, regulations, act, Govt schemes introduced or amended to propel the ODOP initiative in the district :

Details of Quality assurance Labs / Certification Labs / Processing Units/Quality infrastructure with Contact Details :