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One District – One Product

Pedana Block Kalamkari Fabrics : KALAMKARI           

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INTRODUCTION

India is a land of many art forms, so keeping track of them all is nearly difficult. However, thanks to the art meeting design in the shape of Machilipatnam / Pedana Kalamkari block print sarees, rugs, hand towels, paintings, door covers, bed covers, clothing material, and so on.  Pedana is a small town just 13 km from Machilipatnam, the head quarter of Krishna district in coastal Andhra Pradesh. This small place has carved a speciality for it with its own style Kalamkari materials.

                   The Machilipatnam style of Kalamkari or Pedana style of Kalamkari is one of the two styles of Kalamkari works present in India, with the other being, Srikalahasti style. It mainly   uses vegetable dyes which are applied onto the fabric with the help of wooden blocks. Production of Machilipatnam Kalamkari is geographically limited to Pedana town and its neighboring Villages of Machilipatnam, Polavaram and Kappaladoddi in Guduru mandal of Krishna district.

History and origin of Kalamkari in Pedana

     The word Kalamkari comes from the Persian word “kalam”, which is known as pen, and Kari, which indicates craftsmanship. This style of art evolved during the rule of Mughal Dynasty and practiced by Golconda Sultanate. A wall hanger dating back to 15th Century AD, is still being displayed in Victoria Museum, London. Hand-printed calicos printed on cotton cloth with blocks using vegetable dyes from plants, barks, seeds, flowers, leaves and roots of various plants of Andhra Pradesh are known as Kalamkaris. In the recent times, the Kalamkaris of Musula have gained wide popularity within and outside the country

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Process involved in Block printing with Natural Dyes in Pedana :

The original grey cloth contains fats, oils and natural impurities has to be removed to get a white cloth for printing by the scouring or boiling, dyeing, bleaching, hand painting, block-printing, starching, and cleaning.

 

Scouring or boiling:

In order to make fibre more absorbent to obtain more even shades, penetration of the dye stuff the natural impurities have to be removed by boiling the cloth in hot alkaline solution like soda ash and caustic soda or detergent for 2-3 hrs at boiling temperature.

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Myrobalan treatment:

The required quantity of Myrobalan (karakayya) solution is taken in to a vessel. The scoured dried cloth is taken and kept in the above solution for 30-45 mins. During this period the cloth is lifted and dipped for several times to get even absorption, care should be taken that the cloth is completely immersed in the solution. After 45 minutes  the cloth is` taken out, squeezed evenly and dried in the sunlight. After drying the cloth can be taken to black colour printing.

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Printing with Black colour:

The gum mixed black colour is taken in colour trays. The dried myrobalan cloth is spread tightly on the printing table. The black colour is taken by a wooden block from the colour tray and printing usually outlines of the design.

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Printing with Alum solution:

The Alum red tinted printing paste is taken in colour tray. This alum solution is taken by the blocks from the trays and printed where ever red colour is necessary. Using alum with different percentages on different mordents they develop more shades.

 

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Alum Printed Cloth:

After printing with black and alum the cloth is dried under sun light for one day. Care should be taken that printed portion should not come in to contact with water or moisture. If it is so the colours will spread.

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Washing:

The fully dried cloth is taken for washing to remove loosely adhering colour particles and gum on the fabric. They do washing in flowing water. After washing they are dry the cloth under sunlight.

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After washing and drying of the cloth they are treating with different mordants to get different colours.

           In the Pedana / Machilipatnam style, the outline drawing is carved on wooden blocks which are then used to print on  fabrics.Unlike hand painted kalamkari, which was a smaller setup concentrated as an inter-generational craft Machilipatnam print production is carried out in karkhanas (commercial workshops) where block making, washing and printing takes place simultaneously. Pedana (Machilipatnam) kalamkari received a Geographical Indications (GI) tag in 2013.

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Details of the Officer in charge for ODOP-related activities in the district.
Sl No Name of the Officer Designation Contact No. Mail ID
1 Sri Kopparthi Appa Rao District Handlooms and Textiles Officer (H&T) Krishna 8008705709 dhto.krishna.hnt@gmail.com

 

Details about a dedicated ODOP Team
Sl No Name of the Officer Designation Contact No. Mail ID
1 Sri Kopparthi Appa Rao District Handlooms and Textiles Officer (H&T) Krishna 8008705709 dhto.krishna.hnt@gmail.com
2 Sri I.V. Lakshminath General Manager (Marketing) A.P. Handicraft Corporation Ltd., 9848049636 info@lepakshihandicrafts.gov.in
3 Sri K. Suribabu Development Officer (H&T) 9346257399 dhto.krishna.hnt@gmail.com

 

Dedicated helpline number / email for ODOP beneficiaries.
Sl No Designation Helpline number Mail ID
1 District Handlooms and Textiles Officer (H&T) Krishna 8008705709 dhto.krishna.hnt@gmail.com
2 General Manager (Marketing) A.P. Handicraft Corporation Ltd., 9848049636 info@lepakshihandicrafts.gov.in
3 Development Officer (H&T) 9346257399 dhto.krishna.hnt@gmail.com

 

Grievance redressal form:

  1. https://spandana.ap.gov.in/
  2. https://jaganannakuchebudham.ap.gov.in/

Details about export (procedures/ regulations/ requirements/ support):

  1. https://www.epch.in/
  2. https://www.dgft.gov.in/CP/

Details of the upcoming events:

https://krishna.ap.gov.in/one-district-one-product/
S. No. Place of Exhibition Dates Name of the event Occasion Implementing Agency
1 Vijayawada October / November 2024 SHE  Diwali & Duschra Festival Commissioner of Handlooms & Textiles, Govt. A.P.,
2 Visakhapatnam  December 2024 SHE  Christmas / New Year The Andhra Pradesh Shilparamam Arts, Crafts & Culture Society, Govt of AP, Undertaking
3 Guntur October / November 2024 SHE  Diwali & Duschra Festival The Andhra Pradesh Shilparamam Arts, Crafts & Culture Society, Govt of AP, undertaking
4 Kakinada October / November 2024 SHE  Diwali & Duschra Festival The Andhra Pradesh Shilparamam Arts, Crafts & Culture Society, Govt of AP, undertaking
5 Tirupati  February 2025 SHE  Mahasivarathri The Andhra Pradesh Shilparamam Arts, Crafts & Culture Society, Govt of AP, undertaking
6 Rajahmundry  March 2025 SHE  Ugadi (Telugu New Year) Commissioner of Handlooms & Textiles, Govt. A.P.,
7 Kurnool  September 2024 SHE  Eid Commissioner of Handlooms & Textiles, Govt. A.P.,
8 Thematic Exhibition at Rajahmundry showroom premises 01-07-2024 to 05-07-2024 APHDC
9 Thematic Exhibition at Kakinada showroom premises 01-07-2024 to 05-07-2024 APHDC
10 Thematic Exhibition at Vijayawada showroom premises 01-07-2024 to 05-07-2024 APHDC
11 Thematic Exhibition at Guntur Showroom premises 01-07-2024 to 05-07-2024 APHDC
12 Thematic Exhibition at Kurnool Showroom premises 01-07-2024 to 05-07-2024 APHDC
13 Thematic Exhibition at Ananthapuram Showroom premises 01-07-2024 to 05-07-2024 APHDC
14 Thematic Exhibition at Vijayawada showroom premises 05-08-2024 to 09-08-2024 APHDC
15 Thematic Exhibition at Kadapa Showroom premises 05-08-2024 to 09-08-2024 APHDC
16 Thematic Exhibition at Hyderabad Showroom premises 05-08-2024 to 09-08-2024 APHDC
17 Thematic Exhibition at Kakinada showroom premises 02-09-2024 to 06-09-2024 APHDC
18 Thematic Exhibition at Vijayawada showroom premises 05-08-2024 to 09-08-2024 APHDC

 

List of authorized suppliers for the ODOP Product with quality packaging meeting international quality standards (Minimum 10 with contact details)
S NO NAME OF THE UNIT ADDRESS NAME OF THE PROPRIETOR CONTACT NUMBER
1 Lepakshi Handicrafts Emporium, Gandhi nagar
Vijayawada
VIJAYAWADA VC & MD 9849900937
2 JHANSI KALANKARI PEDANA PICHUKA HEMAKSHI 9440535702
3 ESHA KALANKARI PEDANA BALLA PRASAD 9908070218
4 SRINIVASA CORMONDEL KALANKARI HOUSE PEDANA P.V.N. VARUN KUMAR 9542588424
5 SYAMALA ARTS & CRAFTS PEDANA PITCHUKA SRINIVAS 9441370498
6 LAKSHMI KALAMKARI PEDANA NANDAM RAVI 9440374305
7 BANDAR KALAMKARI HOUSE PEDANA P BHIMALINGA NAGESWAR RAO 9393911454
8 HEMALATHA KALAMKARI PEDANA METLA DURGA NAGESWAR RAO (CHINNA) 9440109722
9 ESWARUDU KALAMKARI POLAVARAM P NAGESWARRAO 9701129180
10 MANAV KALAMKARI MACHILIPATNAM S. NAVEEN KUMAR 9247137362
11 NIRMAL KALAMKARI PEDANA K. NIRMAL KUMAR 9440259881
12 LUCKY KALAMKARI PEDANA VADDI RAVITEJA 9963825143
13 Kanthi Textiles PEDANA Bhatta Mohan Rao 9885324329
14 Vijaya Bandar Kalamkari House PEDANA Sajja Nageswara Rao 9440044493
15 Lakshmi Kalamkari Fabrics PEDANA Nandam Ravi Kumar 9440374305

Lepakshi     apco

                                                                                                                                                                                                                                                                                 IMAGE GALLERY