One District – One Product


Krishna District One District One Product : KALAMKARI           

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Introduction :

India is a land of many art forms, so keeping track of them all is nearly difficult. However, thanks to the art meeting design in the shape of Kalamkari block print sarees, rugs, hand towels, paintings, door covers, bed covers, clothing material, and so on.

What is Kalamkari?

Using natural colors with a tamarind or bamboo pen, block print Kalamkari design is an old hand painting method on canvas, cotton, or silk fabric. The word Kalamkari comes from the Persian word “kalam”, which we all know is known as pen, and Kari, which indicates craftsmanship. This craft entails 23 processes: dyeing, bleaching, hand painting, block-printing, starching, and cleaning. Peacocks, flowers, paisley, and celestial characters from Hindu epics like the Mahabharata and Ramayana are all examples of kalamkari motifs. In recent applications, Kalamkari has been seen representing Buddha and Buddhist art traditions.

Machilipatnam Kalamkari :

Hand-printed calicos printed on cotton cloth with blocks using vegetable dyes from plants, barks, seeds, flowers, leaves and roots of various plants of Andhra Pradesh are known as Kalamkaries. The fast colours not only add artistic appeal but also make the fabric durable and hygienic. The traditional centre for Kalamkari prints and motifs in the Krishna district is famous for palampores (flowered chints), which are generally used as curtains, bedspreads, canopies, table cloths, dress materials, etc. In the recent times, the Kalamkaries of Musula have gained wide popularity within and outside the country.


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In the Machilipatnam style, the outline drawing is carved on wooden blocks which are then used to print on fabrics. Unlike hand painted kalamkari, which was a smaller setup concentrated as an inter-generational craft, Machilipatnam print production is carried out in karkhanas (commercial workshops) where block making, washing and printing takes place simultaneously. Pedana (Machilipatnam) kalamkari received a Geographical Indications (GI) tag in 2013.

By identifying the nobel art and unique print of the Kalamkari the Department of Promotion of Industry and Internal Trade, Ministry of Commerce & Industry (DPIIT), New Delhi identified Machilipatnam Kalamkari as One District One Product (ODOP) of the Krishna District.


Details of District Nodal Officer, Nodal Department and Dedicated team for ODOP


Dedicated helpline or call centre / support desk for ODOP
Development Officer 9346257399

Action Plan:

  • Provide various training programmes in Kalamkari Block Printing under various schemes of Government of India and Government of Andhra Pradesh.
  • Provide financial assistance through MUDRA loans.
  • Provide marketing facilities by conducting Exhibitions.


List of activities being undertaken by district administration under ODOP initiative:

Training on Hand Block Printing is being conducted to Artisans by Weavers Service Centre, Vijayawada under Samartha Scheme for Artisans.

  • Pehchan Cards issued to Artisans
  • Conducting Exhibitions
S.No Name of the Scheme Period Place No. of Weavers Training 
1 Scheme for Samartha 18.03.2023 to 02.04.2023 Pedana 20 Hand Block Printing
2 Scheme for Samartha 14.06.2023 to 01.07.2023 Pedana 20 Hand Block Printing


Details of ODOP sensitization workshop being conducted for current stakeholders and next generation stakeholders List of ongoing Training Programs:


List of mentors registered with District to provide mentorship to beneficiaries List of Cluster Designers, Assistant Development Officers, Development Officers, CSR Project & NGOs Name of the Mentor Designation Contact Email ID.

Sl No Name of the Mentor
1 Balla Sundara Rao – Ph 9490091994
2 Vummiti Vinayaka Rao – Ph 7842506479
3 Balla Padmavathi – Ph 6301191616
4 Jakkula Srinivasa Rao – Ph 9293712744
5 Yarra Vigneswara Rao – Ph 9573701819
6 Yarra Kedareswara Rao – Ph 9908037472

Details by account Holder of all transactions (Sales) Consolidate sales data of ODOP product from the district:

Mentorship support available, with clear laid out procedures to avail the same List of Cluster Development Program, Training Programs and other schemes

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Funding support available, with clear laid out procedures to avail the same
Credit facility / Scheme Contact Details Eligibility  Link to apply
MUDRA (1) KVIB, Vijayawada,(2) GM, DIC, Vijayawada Individual Artisans



Details of rules, regulations, act, Govt schemes introduced or amended to propel the ODOP initiative in the district :


Details of Quality assurance Labs / Certification Labs / Processing Units/Quality infrastructure with Contact Details :


Details of department providing institutional support to beneficiaries availing support under ODOP initiative :
Department Address Contact  Email id
Lepakshi Vijayawada
Weavers Service Centre Vijayawada
Handicrafts (DCH) Vijayawada